Does it help to be another non-Chinese Oppo or Xiaomi? There's not a ton of profit to be made competing with Apple and Samsung in the West. There's opportunitie

Does it help to be another non-Chinese Oppo or Xiaomi? There's not a ton of profit to be made competing with Apple and Samsung in the West. There's opportunities elsewhere, but it's hard competing with low-cost Chinese smartphone companies in low/middle income markets, particularly in their Chinese homemarket. Instead there's tons of opportunities investing in the mobile space. From the iPhone 12 chip built with a Dutch ASML machine, to companies like MessageBird or Adyen to name a few more Dutch companies. I agree there's plenty of competition in the US, but there's no other single market that even came close to the US until China came along, but even that is just a large number of people making an average of 10k a year. The EU is a big market but so is 'Asia', at the end of the day, even with a lot of regulatory integration, they're still separate markets that each require their own approach, very much unlike the US. It's no surprise that lots of product launch rollouts in the EU of US companies are slow and skip lots of EU countries, compared to launches in the US/Asia. It's not because the EU has 'missed out on the tech revolution', it's because the EU isn't really a single market and it's really tricky to launch in 27 different countries. That's true for EU companies just the same as it is for non-EU companies. It's why there's hardly a European Amazon, but there's tons of local EU companies that I like just as much (e.g. Bol.com in the Netherlands). They just can't easily go beyond their borders, and eventually get bought by a US/Asia player with a massive domestic market which now has a warchest to dominate the small EU players, too.