Translation is easy, support, marketing, sales, adapting to local regulations, integrating with local providers. And the markets are so fragmented - there are s

Translation is easy, support, marketing, sales, adapting to local regulations, integrating with local providers. And the markets are so fragmented - there are so many small countries. I worked for a B2B startup in EU - even in development I'd say at least 50% of time was spent on dealing with country specific tasks (the startup had a payment processing component so that was a large part of it).