"I had originally assumed that he meant facebook would lack the agility to make the necessary technical changes, so central to their system. But I was wrong--th

"I had originally assumed that he meant facebook would lack the agility to make the necessary technical changes, so central to their system. But I was wrong--the real point was that they would not be willing to change direction so fundamentally. And given such a large, captivated audience you could hardly blame them." Facebook has always been about sharing every post with every person. You're right, the only difference is that g+ puts the UI in your face. You're forced to put people in circles, and it's stupidly simple. Facebook hides the feature, and in a community filled with highly technical early adopters, someone needs to write multiple step instructions to explain it.