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This is a huge point. Google is funny in how inconsistent their messaging is. I feel that they have neat product ideas, but organizationally maybe the are orie
by jollybean 5y ago
This is a huge point. Google is funny in how inconsistent their messaging is.
I feel that they have neat product ideas, but organizationally maybe the are oriented around engineering lines, so product might lack focus, and product marketing is an afterthought.
Remember Google+ ? Nobody knew what it was.
Remember Wave? Nobody really knew what it did.
How does the biggest company on earth fail to understand how to communicate basic things?
This product page has way too much text, and not nearly enough 'what it is' 'what it can do' and especially 'why'.
As such, it's hard to get the word out organically.
Information spreads like a virus, you want a high R0 which comes with clarity, consistency and authenticity.
- tdeck 5y agoEveryone knew what Google+ was. It was Google's attempt at cloning Facebook. In contrast to Wave, I don't recall any confusion on that point at or after launch.
- jollybean 5y agoNobody knew what Google+ was. 'Company A strategy vs. Company B' is not something 'people' think or know about. That's something for people in the industry to think about. Ask your mother or father who work in Real Estate and Healthcare what 'Google+' is (back in the day) and they wouldn't really know. And nobody knew what Wave was. I used it and couldn't understand it, other than it was a means to communicate with other people. Colossal product marketing, usability and communications failure.
- tdeck 5y agoI completely agree about wave (that's what I meant by "in contrast to Wave") and remember it being confusing. I disagree completely about Google+. It was marketed as a social network, which was a well-known concept at the time. Perhaps it's my own bubble but what I recall is people wondering if anyone else would be using it, not wondering what it was.
- Terretta 5y ago> Perhaps it's my own bubble You'd have to ask your Circles.
- Jiocus 5y agoAlmost. It was Google's attempt at cloning Facebook by cloning Diaspora. https://diasporafoundation.org/ https://diasporafoundation.org/
- josefx 5y agoAs far as I remember I first thought it was some weird exclusive blog platform, that impression only turned into a "complete failure to clone facebook ran by a team of brain dead morons" when they tried to force subscribe everyone to it. It was impressive how Google could completely fail at something, of course Google and Facebook made a few deals to stay of each others turfs behind closed doors so that failure may have been intentional.