In very few of those use-cases does the entity 1) _retain_ any of that data, 2) posses an internet-scale database of identities. And as we've all come to know

In very few of those use-cases does the entity 1) _retain_ any of that data, 2) posses an internet-scale database of identities. And as we've all come to know the distinction between "able to surveil" and "collect it all" crosses a threshold to make it of a different kind. If one's mindset is that in general, tech companies, unlike those other entities store it all, then there actually is a recent "trend" to migrate a normal behavior into an abnormally socially adjusted space.