You create a decentralised service that crypto companies need, and then add a native token for governance. Governance token ends up having value (more than it s

You create a decentralised service that crypto companies need, and then add a native token for governance. Governance token ends up having value (more than it should in a lot of cases) and the developers profit. For example, people initially just had crypto tokens. Then came uniswap liquidity pools for exchanges. People could suddenly earn interest on their crypto. Uniswap creators profit.