Ideas are cheap. Investing in following a particular idea is costly and risky, especially since this also have to opportunity cost of not following a range of o

Ideas are cheap. Investing in following a particular idea is costly and risky, especially since this also have to opportunity cost of not following a range of other ideas, given any business have limited resources. Such stories of course have a selection bias since everyone like a rebel pirate hero story but businesses and organization don't brag about failed projects. After all, the space shuttle blew up due to high risk engineering. In those case we blame the management. “we are always chasing after things other companies won’t touch”. - sounds great, unless you realize this also what CueCat did.