Yes, that’s true. But a short “no comment” also doesn’t give a damning and entertaining video clip of you stumbling around trying to say no without saying no. I

Yes, that’s true. But a short “no comment” also doesn’t give a damning and entertaining video clip of you stumbling around trying to say no without saying no. In general, if you're doing something bad, try to avoid going viral in the process. It’s the same reason why companies do it too. People forget a “no comment” faster than they forget an obvious lie or an insensitive corporate response.