> It's not like a broken up Google or Facebook would cease showing ads or show fewer ads. If there was a real competitor to Google, I would imagine they would

> It's not like a broken up Google or Facebook would cease showing ads or show fewer ads. If there was a real competitor to Google, I would imagine they would try showing less ads. If there was a real competitor to Facebook, who knows what changes they would make to the newsfeed. I would hope we could get some competitors that make things better for the end user, worse for the ad buyer, but can still be profitable.