I can't rationalize this strategy in this circumstance. You have a small tight knit community of starcraft viewers who religiously watch streams. You create a

I can't rationalize this strategy in this circumstance. You have a small tight knit community of starcraft viewers who religiously watch streams. You create a product to cater to this audience. You lie to your audience about the origins. There is no broader audience you're trying to gain before your deceit is revealed. If there was some broader race against gaining wider traction, I might understand. But in this instance, it makes no sense. Funded and organized groups have gained support, this audience doesn't really hate companies like some niches. They like a good product.