Many organizations writing GPU-compliant software are not actually "writing CUDA" but they are either using key libraries which area using CUDA (e.g., TensorFlo

Many organizations writing GPU-compliant software are not actually "writing CUDA" but they are either using key libraries which area using CUDA (e.g., TensorFlow) or it is a layer deeper (e.g., I use a deep learning library, the deep learning library using CuDNN, CuDNN uses CUDA.) Other orgs are using something written in another language that compiles into CUDA. Either way, to replace CUDA, that middle component needs to be replaced by someone and ideally it should be the card manufacturers themselves (IMHO.) I cant imagine any small/medium organization having sufficient engineering time to write the middle component and keep them up to date with the slew of new GPUs, OS updates, or new GPU features -- unless it is their core business.