I believe this mostly as well - I'm sure there could be a few exceptions - but generally I don't see major impact on real world sales from twitter mobs of the w

I believe this mostly as well - I'm sure there could be a few exceptions - but generally I don't see major impact on real world sales from twitter mobs of the week being a thing - I do wonder if anyone has put together stats on this to show that once [any-twitter-outrage]-reaches X number of tweets/retweets - then some companies act, with y number os tweets/retweets Y number of companies react.. To discern, how many people you need to become a twitter mob for thing Z - to get a public statement/apology.. firing.. whatever cancelling. I started to research this a bit some time ago and have not found a memorable chart or anything - surely someone has done this (?) I've been seeing some trends of vocal minority cause change - even when majority don't even know there is a discussion of said changes - and it's often more powerful than it should be imho.