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> In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of

• Pyramus 5y ago
  That's a valid argument if marketing was the primary decision maker in drug development. But that is not the case, at this very moment Merck is likely developing several potential drugs for Covid in parallel, and there is no guarantee any of them will make it to market, costing Merck millions (probably billions) in development cost. I'm no proponent of big pharma, and it's possible executives at Merck convened and decided to bet it all on drug X and at the same time not to profit from ivermectin. I think it's very unlikely, because it doesn't make sense. It only makes sense in a comic world where everything is black and white and the motive of the bad guy solves the mystery. I'm very confused that Bret, who I respect, is falling for this simplistic ad-hominem argument.