I think the whole situation reminds me a little of what happens with the monetization of OSS. Awesome developers create some OSS that catches on. They gain a

I think the whole situation reminds me a little of what happens with the monetization of OSS. Awesome developers create some OSS that catches on. They gain a huge amount of traction and goodwill. Monetization follows, forks happen. The OSS is forked into a crippleware "community edition", and a premium version. Except in this case: Numerous awesome folks create groups of communities on a service. They gain a huge amount of traction and goodwill. Rogue monetization effort follows, forks happen. Community flees a new not-so-benevolent dictator. Such a sad situation, particularly for the folks that invested so much time in nurturing these communities, and the platform itself.