I think the author is a bit off here. As an example, I was making an Apple ID the other day and I had to go through the process like three times because clicki

I think the author is a bit off here. As an example, I was making an Apple ID the other day and I had to go through the process like three times because clicking off the modal erased all data & progress in signing up. They even have a basic miss in verifying email & phone sequentially instead of parallel making me wait for the code twice. IMHO, it's a resource issue. FAANGs & unicorn start ups have endless money to throw at software development. It's not surprising that they make better software. But even then they miss seemingly basic stuff like Apples sign up process. As another example, Google homes can't work as intercoms. Something that cordless phones could do 25 years ago.