There are two mutually exclusive views of the web. As a set of protocols set to allow individual humans to share information about things they love and the web

There are two mutually exclusive views of the web. As a set of protocols set to allow individual humans to share information about things they love and the web as a set of protocols to make a living. Profit motivated web presences want views, they want attention, they need nine 9s uptime, need to be able to do monetary transactions absolutely securely, and they want to be an application not a document. They live and die on the eternal wave of walled garden's recommendation engines because that's the network effect and that's where money flows. It doesn't matter if this means extremely high barriers to entry because money solves everything. Individuals' websites are freeform presentations about the things that person is interested in. They are the backyard gardens of the mind and the most important thing is lowering the friction from thought to posting. There's no need to get tons of traffic instantly (or ever), they're mostly time insensitive. The old web (and other protocols) still exist but they're much harder to find because they are not constantly updated. The time sensitive search engines deprioritize the static sites or even drop them after a handful of years.