I find that the reason the enterprise is inefficient is their goals are often not aligned with their work. Think about the original Ford company. They do this

I find that the reason the enterprise is inefficient is their goals are often not aligned with their work. Think about the original Ford company. They do this revolutionary thing, mass-production of complex machines, using assembly lines and processes to streamline and speed up production. They're highly efficient! But I'll bet you whatever their form of HR was, was not efficient. Their car production was fast because everything was organized around their goal of making it fast. But HR didn't need to be fast, so everything wasn't organized around that, so it wouldn't have been fast. If the goal of your company is to sell home improvement equipment in a big vertical store (that was the revolution of the "big box store"), then your website is just not going to be nearly as good as the experience of buying in the store. You'd have to fundamentally change your goals, and organize everything around meeting those new goals, for the two to be on par. Sadly, I don't think older leaders have yet learned how difficult it is to produce your own software, and how many ways things can go wrong. You wouldn't ask Ford to go into the restaurant business! But another big consideration is whether you're trying to affect a culture shift, which (I think) is probably the hardest thing in business. This article on Home Depot touches on it (but I don't think explains just how painful culture shift typically is): https://www.wsj.com/articles/SB107938966321355964 https://www.wsj.com/articles/SB107938966321355964