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If you read the article, it states that in 3 years, Spotify has only managed 10 million users. It's unlikely that they'll gain 50 million users (from one countr
by jinushaun 15y ago
If you read the article, it states that in 3 years, Spotify has only managed 10 million users. It's unlikely that they'll gain 50 million users (from one country) in one year, when they barely got 20% of that in three years from an entire continent.
- earbitscom 15y agoI agree completely with your sentiment, but it's important to note that US music consumption makes up, I believe, more than half of the worldwide market. So, in fact, the US is a larger market than all of Europe. That being said, 50 million registered users by some gorilla math, maybe. Real, active engaged, users - no way.
- rdl 15y agoYeah, I'm assuming the crazy math (5-10mm real users, the remainder being alternate accounts, abandonware, etc.) Plus, multiple devices per user, which you could be really crazy and count as unique users -- laptop, home, work, ht/game system, iphone, ipad each. Plus, USA = "everywhere"; I'd assume if there were service in Europe and the USA, a lot of people in non-USA non-Europe would be VPNed or otherwise appear as US users for these purposes.
- earbitscom 15y agoI more meant anyone on Facebook who listens to a track streamed from Spotify while on Facebook and not having even been to Spotify's site or having downloaded any client, could be called a "user". 50 million people finally seeing real music integration on Facebook listening to a track or two doesn't seem unrealistic, but if that's what they call a user, they're being very generous to themselves.
- kalleboo 15y agoIt's not an entire continent - Spotify is only available in a handful of European countries. They've also spent a lot of time in invitation-only mode. Plus if they tie in with Facebook that will be some amazing marketing incomparable to anything they've done before.