> May be I missed something? Chapter 3 gives some hints: > Bookstores tell us that the thing they find most remarkable about our success is how consistently a

> May be I missed something? Chapter 3 gives some hints: > Bookstores tell us that the thing they find most remarkable about our success is how consistently all of our books sell. In fact, Borders, the most respected and successful bookstore chain in the country, reports that ORA is their top publisher, in any category, in terms of consistent sell-through of our entire line of books. Other bookstores tell us that their customers often ask them for the “O’Reilly book” on a topic. Our reputation will help sell your book.