> they made exception to this during an event. It was for 11 months, and the event was for launching the competitor product. I would understand the argument

> they made exception to this during an event. It was for 11 months, and the event was for launching the competitor product. I would understand the argument if they boosted for a reason which wasn’t to give themselves an advantage over the competition, but in this example that was their exact plan! Boost during launch to give their new competing product a kick start, and give themselves an advantage nobody else has launching a service. And I might understand it if they boosted to the top for the keyword “files”, but the keyword was “Dropbox”.