Tinfoil hat take: such variables already exist for all users in the backends of most major tech companies, particularly ones in the advertising business. The u

Tinfoil hat take: such variables already exist for all users in the backends of most major tech companies, particularly ones in the advertising business. The ultimate targeted ad is delivering it at the right time to the right person. If they can infer from your usage patterns the way you feel at any time, or better yet make you feel a certain way, then you're more likely to click on that ad and make a purchase. I'm not sure if the targeting is this aggressive yet, but in this race to extract as much value from attention it wouldn't shock me if it were. The Social Dilemma shows a sensationalized version of this, but it is concerning to think of the implications of all this data collection.