After reading The Age of Surveillance Capitalism and its many examples of how optimistic psychological studies have been misused by the ad industry to make bett

After reading The Age of Surveillance Capitalism and its many examples of how optimistic psychological studies have been misused by the ad industry to make better ads, I can’t help but think about how this may fall into the same category. The models used in this study probably measure your mental health along one or more axes that start on “perfectly fine” and ends up at “problematic”. Knowing where someone falls (within the range of what’s ethically acceptable to push ads to) could be very profitable to Facebook and Google. Scanning for mental health problems could also provide them with an excuse to get users to hand over their data.