If I search for something and it exists, I expect to see it. If necessary put the ad after the result I expect to see. Even with them labelled as ads. That is a

If I search for something and it exists, I expect to see it. If necessary put the ad after the result I expect to see. Even with them labelled as ads. That is a better approach. The "its just how it is" kind of narrative isn’t great either. I'd never want to hear that from anyone implying they are innovators or creative types. Especially when the "how it is" aspect is something created as a matter of deliberate choice and not some natural law.