It's happening on TikTok probably to a greater extent than by 'Professors'. TikTokers have 10000x the audience and they make powerful, emotional appeals to what

It's happening on TikTok probably to a greater extent than by 'Professors'. TikTokers have 10000x the audience and they make powerful, emotional appeals to whatever their cause. Edit: when you want to change behaviour, do you hire professors? Or Influencers? Regular people do what Footballers and Pop Stars say to do, not what they read in journals.