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I really don’t know how long I’m willing to buy this argument that Apple is a “luxury” brand or that Apple or its customers are disproportionately concerned abo
by tshaddox 5y ago
I really don’t know how long I’m willing to buy this argument that Apple is a “luxury” brand or that Apple or its customers are disproportionately concerned about coolness or fashion. All the competing flagship smartphones have similar products at similar prices, including all the branded accessories, as well as extremely similar marketing and advertising. And at least in the United States, Apple has nearly a 50% market share, which makes it really hard to buy the narrative that people are only interested in Apple products because of Apple’s marketing and their desire to fit in or look cool.
- cglong 5y agoI can't tell you how many comments I've gotten (in jest I know) about how their text bubbles to me are now green.
- throw14082020 5y ago> Apple has nearly a 50% market share What market are you talking about? I haven't heard the 50% market share number in the US. - iOS is 59.71% of smartphones in the US - macOS is 27.16% of Desktop PCs in the US https://www.mobileapps.com/blog/android-vs-ios-market-share#3_United_States https://www.mobileapps.com/blog/android-vs-ios-market-share#... https://gs.statcounter.com/os-market-share/desktop/united-states-of-america/ https://gs.statcounter.com/os-market-share/desktop/united-st...
- tshaddox 5y agoI’m talking about smartphone market share. Most sources show around 40-50% market share in the US for Apple, sometimes spiking higher in quarters with popular iPhone releases.