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The brand names pay for their spot, so its moot. There is no meritocracy in grocery store product placement. For the most part the grocery store doesn't have a
by singlow 5y ago
The brand names pay for their spot, so its moot. There is no meritocracy in grocery store product placement. For the most part the grocery store doesn't have a formula to decide where to put most things based on sales data. If you sell a cereal or soda or fancy mustard and you want premium shelf height, just pay extra for it. The store basically rents the shelf space out.
- MiscIdeaMaker99 5y agoThis is absolutely true in the USA. Frito Lay has done this for years, paying supermarkets for more and more shelf space, while the smaller, regional competitors were left with less and less room to sell. This happened to my father in the 1980s when he owned a distributorship for a regional potato chip company here in the Midwest United States.