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Old marketing with new tools
- edw519 18y agoInertia is one reason that techniques like these aren't done often, but the real reason is fear. I think there are 2 reasons, one for those of us who understand the technology and one for those of us who don't. Some of us worship the technology instead of the customer. The technology has gotten so cool that it has become the star instead of the tool to service the real star. The rest of us don't understand what the technology is and what it can do. A perfect example... We went to our favorite restaurant Saturday night and it was dead. Excellent food, concept, and service. Across the street from a 10,000 student university. The owner greets every customer and remembers most of us. He even asks how my mother is doing. Everything is homemade, healthy, and delicious. He complained that he was swamped for lunch, but dead for dinner and didn't know what to do. After 2 beers, I suggested: - When it looks like it's going to be a slow night, tweet your regulars with a 2 for 1 discount. - Email "Buy Lunch, Get Dinner That Week" coupons to your regulars - Establish a Facebook presence with daily specials at the local university - Offer free wifi during happy hour - Advertise on one of the "10 Buck Dinner" sites - Build a database for college student "meal tickets" To which he said, "You could do all that?"
- DenisM 18y agoIf you don't read the article, at least read the last paragraph: Inertia is one reason that techniques like these aren't done often, but the real reason is fear. We use technology to insulate us from our customers instead of bringing us closer.