i think the main reason for the existence of buzzfeed news is to bring some legitimacy to the buzzfeed brand, so their staff can feel good about working for a p

i think the main reason for the existence of buzzfeed news is to bring some legitimacy to the buzzfeed brand, so their staff can feel good about working for a pulitzer prize winning organization instead of a clickbait farm even though the clickbait farming brings in all the money. rebranding buzzfeed news would defeat the purpose.