Echoing my comment I left on RWW: so far, we haven't yet used any PR and have done all our marketing/outreach ourselves. Mainly due to costs more than anything

Echoing my comment I left on RWW: so far, we haven't yet used any PR and have done all our marketing/outreach ourselves. Mainly due to costs more than anything else (although we do enjoy talking directly to bloggers/journalists). One thing is clear though, as NewsCred grows up, we'll most certainly be tapping one of your recommended PR folks. There's a time and situation thats ripe for PR at every startup - I just think early stage ventures without funding should wait for that time and concentrate ruthlessly on the product until then.