I started thinking some of the same points myself. His content does get redundant after a while, and his rhetoric can get really abstract and allegorical; it's

I started thinking some of the same points myself. His content does get redundant after a while, and his rhetoric can get really abstract and allegorical; it's fine at first, but when you've read the 50th 2 sentence analogy to describe the same concept as the previous 49, it gets old. Couple of other things though, I wouldn't put too much stock in the idea of him not writing his own blog posts. It's my opinion that he just writes them in bulk and then queues them up. It would really break the entire authenticity aspect of his brand if he weren't doing his own writing, and while I'm as cynical as it comes with marketing, I'd like to think that the Seth Godin/Tony Hsieh ideal is somewhat transparent. If it weren't and Godin et al., could propagate the ideas he writes about over and over again (a lot of the time for free), that be one hell of a game to keep up with, both in terms of longevity and consistency, and he doesn't seem to be slipping on either.