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Does Good Tech Need PR?
- blasdel 18y agoAbsolutely not. PR Goons like Scoble & Winer are the worst people on the internet.
- shafqat 18y agoEchoing my comment I left on RWW: so far, we haven't yet used any PR and have done all our marketing/outreach ourselves. Mainly due to costs more than anything else (although we do enjoy talking directly to bloggers/journalists). One thing is clear though, as NewsCred grows up, we'll most certainly be tapping one of your recommended PR folks. There's a time and situation thats ripe for PR at every startup - I just think early stage ventures without funding should wait for that time and concentrate ruthlessly on the product until then.
- netcan 18y agoWho is the real target of tech startup PR? Is it potential users or potential acquirers/investors?
- stcredzero 18y agoAnything that flourishes with a community needs good PR. Heck, even scientific truths need good PR for awhile. How long did Mendel's observations about genetics languish, even while Darwin desperately needed them? Another way to think about it: Good enough tech with Good PR will defeat Great tech with bad PR. Just as good musicians who had the backing of the industry became stars, while many people with even more talent remained unknown, there are tons of examples of great tech that languished in relative obscurity while "good enough" tech achieved huge sales.