>> Ads today are almost indistinguishable from organic content > If that's the problem then there should be specific rules addressing that. Honest question, w

>> Ads today are almost indistinguishable from organic content > If that's the problem then there should be specific rules addressing that. Honest question, why? If ads make the experience worse for users then the page owner will suffer and be vulnerable to competition. If they make the experience better (possibly by raising money to fund unrelated improvements) it's pro-consumer. Is the problem that it's deceitful? That it's fraud? That users are tricked into clicking a link? IMO the barrier to regulation should be pretty high, and I'm not sure this is something where the government needs to get involved. (Now, if the ad content appears to be attributed to someone, I guess that person could consider it defamatory. And if it's untrue or illegal I could see the page owner being liable. But "not clearly an ad" is too thin.)