"The best X" is just good marketing. I've generally found him to be very up front with the criteria he's using to judge a particular food, and where there's a w

"The best X" is just good marketing. I've generally found him to be very up front with the criteria he's using to judge a particular food, and where there's a well-known broad range of tastes (like with chocolate chip cookies), he often includes information on how to get different results than he personally prefers. But the goal of those articles _is_ to find the best way to make (a particular style of) that dish, so the title is fair. Sure, he could put "in my opinion" and "to me" all over the place, but that would just be useless clutter. Everyone knows that "best" when referring to an aesthetic experience is always a subjective matter.