Another issue is the usage of BERT and other dense vector techniques. These are not as good at bm-25/tf-idf for information retrieval. This is one reason why go

Another issue is the usage of BERT and other dense vector techniques. These are not as good at bm-25/tf-idf for information retrieval. This is one reason why google search results these days do a poor job when you need direct keyword based results. Also, google has always personalized their search results (personalized pagerank) and maybe that's impacting you?