I don't think that is the case. As I noted in a sibling comment, many of TJ's store brands are identical to the name brand. Buy a tub of the French Village yog

I don't think that is the case. As I noted in a sibling comment, many of TJ's store brands are identical to the name brand. Buy a tub of the French Village yogurt I mentioned, and also buy the same Nancy's yogurt at Whole Foods, and you won't find any difference between the two.