> "Part of what's happening with ideas like this, and the reason Internet identity has been such a tar pit for the last 20 years, is that there isn't one single

> "Part of what's happening with ideas like this, and the reason Internet identity has been such a tar pit for the last 20 years, is that there isn't one single service model for identity. Internet identity evangelists tend to overlook the fact that people have multiple identities on purpose." Urbit's approach seems pretty good for this? They use Ethereum to manage ID ownership/transfer, but they generate pseudonymous IDs by default (the user can decide if they want to connect them to their real name). They also have a small, but non-zero cost making them not really economically viable for mass spam - people hold on to them and develop reputation with them. There's a lot to like about that model (I think it solves a lot of these issues while also not having the IDs entirely owned by one company).