Perhaps. anchor it wherever you feel it should be anchored, and ask the same question. Whatever it is that FB does isn't scarce. We would also not lack for way

Perhaps. anchor it wherever you feel it should be anchored, and ask the same question. Whatever it is that FB does isn't scarce. We would also not lack for ways of selling whatever advertisers on FB are selling. They would be different without FB. Different parties would or wouldn't benefit... Connecting consumers to businesses is not scarce.