It's not just companies. It's differing jurisdictions. The Middle East would hold that promoting homosexuality is "harmful" (not unlike the US even a few years

It's not just companies. It's differing jurisdictions. The Middle East would hold that promoting homosexuality is "harmful" (not unlike the US even a few years into the 21st century). China would hold that it is harmful to promote a different political party than the CCP. India finds it harmful for people to kiss in public. There is no legal process that discerns "truly harmful" material from that which is perceived. Harm or lack thereof is limited to individual assessment