In France they give the thing away with mobile phone subscriptions. What they do is build dazzling displays for it in mobile phone stores, positioning it as the

In France they give the thing away with mobile phone subscriptions. What they do is build dazzling displays for it in mobile phone stores, positioning it as the lastest in cool gadgetry. And I must admit it really looks slick, in a "I didn't know there was a new iPod that's kind of like a notebook computer" kind of way, which I guess is exactly what they're aiming for.