We have our moments. But relying on rationality is an assumption that will bite you in the ass every time. Just look at markets, even when there's a clearly sup

We have our moments. But relying on rationality is an assumption that will bite you in the ass every time. Just look at markets, even when there's a clearly superior option, there's been plenty of times the inferior product wins. Often because that inferior product manages to exploit our irrational selves either intentionally or unintentionally.