Perhaps. But this kind of psychographic profiling is used in labs to craft better adverts. Video games are another example. The Left 4 Dead director was traine

Perhaps. But this kind of psychographic profiling is used in labs to craft better adverts. Video games are another example. The Left 4 Dead director was trained on player emotions and designed to improve the game, which was a huge success. Having access to it in the field has real applications.