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The issue is in the combination of data. Could you imagine the value of knowing if your heart rate went up after reading a certain message, or seeing a certain
by obenn 5y ago
The issue is in the combination of data. Could you imagine the value of knowing if your heart rate went up after reading a certain message, or seeing a certain ad?
- reader_mode 5y ago>Could you imagine the value of knowing if your heart rate went up after reading a certain message, or seeing a certain ad? No, I'm guessing it's worth a couple of cents ?
- throwaway3699 5y agoPerhaps. But this kind of psychographic profiling is used in labs to craft better adverts. Video games are another example. The Left 4 Dead director was trained on player emotions and designed to improve the game, which was a huge success. Having access to it in the field has real applications.
- lupire 5y agoI don't care about the value. What's the cost?
- kube-system 5y agoWe can’t know the cost without knowing the value. Nothing will happen to the data unless someone buys it. To identify the costs, we’ll have to think about who might want to purchase this data and what they could do with it. Ask yourself this: why would anyone be willing to pay for your heart rate?