The article is weak, but I don't think it reflected "the same old advice" exactly. It does touch upon circadian rhythm issues briefly, which from the sounds of

The article is weak, but I don't think it reflected "the same old advice" exactly. It does touch upon circadian rhythm issues briefly, which from the sounds of it is what you're experiencing. Most likely there are antagonists at play delaying your onset. Often either sleeping in late / excess time in bed, or anxiety, or blue light emitting electronics before bed.