I was part of a company years back called "the psyche deli", which a partner came up with and we all thought terribly clever, especially given what it did. Tha

I was part of a company years back called "the psyche deli", which a partner came up with and we all thought terribly clever, especially given what it did. That is until we had to explain email addresses over the phone. My forename is already a bit astandard, and so a problem in itself - and then trying to 'easily' explain the business as "the psychedelic, but drop the c" didn't really help with the numerous clients who didn't know how to spell 'psychedelic'. All told, a bit awkward. Fun times though.