the design issues of URLs are IMO less technical and much more SEO induced. Google has a lot to say here. E.g. URL length over 80 chars (https included) should

the design issues of URLs are IMO less technical and much more SEO induced. Google has a lot to say here. E.g. URL length over 80 chars (https included) should be a penalty to search rank. So should parameters. Also everything impacting read- and spellability. URLs have to be designed on their own right. Remember Aaron Swartz's 'Programmable Web' opening chapter 'Building for Users: Designing URLs'. Design had just no stake here while advertising had. Then happened what happens when candy champions bread. The technicalities have to be commonplace and must not be hidden – like the wheels of a vehicle. You may not directly interact with them but you must be aware they're what it's all about.