Google has zero incentive to adhere to any standards because they already own the majority of the browser market. The fact that Google is an ad provider and a

Google has zero incentive to adhere to any standards because they already own the majority of the browser market. The fact that Google is an ad provider and a browser vendor and trying to implement a browser-level tracking API is very alarming. As mentioned in the Mozilla analysis, Google is also saying that they're who determines which sites are considered "protected" categories... which is the cherry on top of all of this nonsense. I'd really like to understand how someone working on this thinks that it improves the web for everyone... not just Google.