Intel wants to survive the likely implosion of x86 in the consumer and, eventually, enterprise spaces. Nvidia wants to define the standard for, inter alia, the

Intel wants to survive the likely implosion of x86 in the consumer and, eventually, enterprise spaces. Nvidia wants to define the standard for, inter alia, the next few generations of CPUs and GPUs without needing Chipzilla-sized manufacturing expenditures (and the strings the come attached) or being held hostage by licensing costs. In both cases, the motive is survival and the expansion of their respective playbooks.