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> One of the methods email marketers use to keep their email delivery rates high is by removing subscribers that don't engage with their email. Email marketers
by hermanradtke 5y ago
> One of the methods email marketers use to keep their email delivery rates high is by removing subscribers that don't engage with their email.
Email marketers can still track when a user clicks a link, which is the proper signal for them to be using anyways.
- deleted 5y ago[deleted]
- snowwrestler 5y agoYou get what you measure, so relying solely on clicks to measure interest is going to drive email products toward more clickbait designs and content—reversing a nice trend over the last few years to put most/all of the content into the email itself.