I think you may be mixing things up between advertising and marketing. Marketing is where things like newsletter click engagement tracking happens. Usually you

I think you may be mixing things up between advertising and marketing. Marketing is where things like newsletter click engagement tracking happens. Usually you are dealing with the actual company sending the newsletter, at that point, and not the advertising industry. Better to think of marketing engagement tracking through these dark patterns as being a form of forcibly getting you to fill out a comment card at a restaurant than to think of it as having anything to do with advertising.