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Congratulations on your company's second appearance in the New York Times in as many months. Care to share how Digital Due Diligence became the go-to source for

• byrneseyeview 15y ago
  Thanks! I would ascribe some of it to random chance, not in the "Anyone can do it," sense so much as the "We will not likely appear in the Times or similar sources on a monthly basis in the future," sense. I wouldn't characterize us as the go-to source, by any means. We've gotten some good press, but there are lot of companies that get quoted on this kind of issue. That said, my cofounder and I have been cited by the NYT twice each, in under a year, so we're getting something right. Here is what I would advise: find a way that you can provide uniquely useful data to journalists. Only contact them when you have something useful to say. It's okay to fact-check people, as long as you frame it more as "Here's an insider's view," not "Here's why this person is wrong." (And, within their paradigm, journalists are rarely wrong--but it's often possible for them to do a follow-up piece that discusses things from another angle. That's where the industry experts come in.) I also have to point out that Digital DD is in the unique position of evaluating companies as our business model. Our job is to have an opinion, so it's natural that if a journalist wants to talk to someone with an opinion about a related issue, they'll reach out to us. You can't count on this if you're not in the business of researching and analyzing other people's behavior.
  • pw 15y ago
    Thx :-)